Privacy policy
Kefey LLC and its affiliates, including Kefey Life FZCO (“Kefey,” “we,” “us,” “our”), respect your privacy and take the security of your personal information very seriously. This Privacy Policy (“Policy”) explains what information we collect, how we may use and share it, disclose and protect your Personal Information, and the choices available to you regarding our use of your personal information.
This Policy applies to the personal information we collect through our websites (including mobile versions), our social media pages, and in connection with your use of our products and services (collectively, the “Services”). ”). Your version of our Site may differ depending on your region or location. This Policy, along with our Terms and Conditions, governs your use of the Services. By using our Services, you agree to the collection and use of your information as described in this Policy. If you do not agree, please do not use our Services.
For the purposes of this Policy, “Personal Information” means data about an individual who can be identified from that data, or by combining it with other data. Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of Personal Information varies from one jurisdiction to another.
European Union (EU), United Kingdom, and Switzerland (GDPR) Residents: Those living in the European Union (EU), United Kingdom, and Switzerland (GDPR), should also view the “European Union (EU), United Kingdom, and Switzerland (GDPR) Privacy Rights” section of this Policy for more information about your privacy rights.
California Residents (CCPA/CPRA): Those residing in California should also view the “California Privacy Rights” section of this Policy for more information about your privacy rights.
1. Information We Collect
We may collect information about you when you interact with us, including when you visit our website, place an order, create an account, subscribe to a newsletter, leave a review, contact us, enter sweepstakes and contests, completes surveys, submit a product review, agree to receive communications from us, or otherwise engage with services, features or resources available on our Sites. This may include:
· Identifiers: name, email address, alias, online identifier, billing/shipping address, phone number, and (if you provide it) date of birth or gender, social media profile name.
· Account details: username, password, and order history.
· Payment details: processed securely through third-party providers (e.g., Shopify/Stripe). Kefey does not store complete or operative credit card informations.
· Communications: information you provide when contacting us, leaving reviews, or engaging with us on social media, or actual use of our products, or questions about our products.
· Health-related information: only if you choose to share details (for example, if reporting a reaction to a product).
· Products or services you have purchased, obtained, or considered purchasing.
· Site Submissions - specifically information you may disclose on the Site (e.g., ratings and reviews), in blogs, on message boards, in chat rooms, on social media, or in other public areas, becomes public information. Please exercise caution when disclosing Personal Information in these public areas, including personal health information.
· Social Media: If you interact with us on social media platforms (such as Instagram, Facebook, Google, YouTube, and Snapchat), we may collect information that you or the platform shares with us. For more information about these platforms’ privacy practices, please review their privacy policies and privacy settings.
· Device & technical data: IP address, browser type, location data, and usage information collected via cookies or tracking tools. Electronic Activity Information is the information about your devices that you share automatically to help you access our Sites, including technical identifiers such as your internet protocol ("IP") address, geolocation information, your web browser software and version; and, if you arrived at our Sites through a link from another website, information about the page you came from. We also collect online activity usage information, such as information about your activity while using our Site, including information we may gather through the use of cookies, web beacons and other similar tools that tell us which pages you choose to view, and queries you make using our "search" function. For more information about how and when we collect this information and what we do with it, please see the “Cookies and Tracking” sections of this Policy.
· Other Sources: We may obtain information about you from other sources, such as business partners, data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
2. How We Use Your Information
In addition to the purposes mentioned above, we may use the personal information we collect from and about you to perform business functions, including:
- Process and deliver your orders.
- Provide customer service and respond to your requests.
- Improve our website, products, and customer experience.
- Send newsletters, promotions, and product updates (you can unsubscribe anytime).
- Personalize your experience on our site.
- Enable you to use our Site and its features.
- Learn about your use of the Site to improve how we serve you.
- Develop and enhance products, services, content, features, and performance.
- Administer the Site and your account with us.
- Administer promotions, surveys, marketing and advertising campaigns.
- Deliver marketing communications, promotional materials, or advertisements (with your consent where required).
- Conduct market research to better understand our customers.
- Protect against fraud, theft, unauthorized transactions, claims, and other liabilities.
- Comply with and enforce legal and regulatory requirements, industry standards, and our policies and terms.
- Protect and maintain the security and integrity of our website, IT systems, and the safety of our customers and visitors.
- Protect our rights and property and those of others.
- Other legal purposes, such as limiting damages, or complying with lawful requests from courts and government authorities.
We may also use your personal information to send you news and updates about Kefey, including new product launches, company updates, and special offers. You may always unsubscribe from receiving marketing communications.
3. Sharing of Personal Information
We may share your personal information in the following ways:
· Employees: Our employees may access your personal information only on a need-to-know basis to perform their jobs and provide you with services.
· Affiliates: With our affiliates (entities directly or indirectly controlled by, controlling, or under common control with Kefey).
· Service Providers: With trusted third-party service providers who support our business, such as:
o Hosting and operating our website.
o Cloud storage and database management.
o Data analysis and reporting.
o Sending newsletters, surveys, or communications.
o Payment processing and order fulfillment.
o Shipping and logistics.
o Customer service support.
These providers are required to use your information only for the limited purposes we provide it.
· Business Transactions: In the event of a merger, acquisition, sale, divestiture, insolvency, bankruptcy, or receivership, your personal information may be transferred as a business asset.
· Legal & Safety Requirements: We may disclose your information if reasonably necessary to:
o Comply with government requests, court orders, or legal processes.
o Operate and protect the security of our website.
o Process orders, registrations, or promotions.
o Protect our rights, property, affiliates, users, or partners.
· Aggregate Data: We may share aggregated or anonymized data that does not identify any individual, for lawful purposes (e.g., reports, analytics, trends).
4. Cookies & Tracking
We and our partners use cookies (A "cookie" is a small file stored on your computer by a website) and similar technologies to improve your experience. Cookies allow us to:
- Enable transactions and shopping cart functionality.
- Store your preferences and personalize your browsing experience.
- Gather navigation data and analyze site usage patterns.
- Deliver targeted promotions and relevant advertising.
- Enhance website performance and improve our services.
Your Choice: You may disable cookies in your browser settings. Please note that some features of the website may not function properly without cookies.
5. International Data Transfers
Your information may be processed in the United States or the United Arab Emirates. If you are in the EU/UK, data transfers are carried out under lawful mechanisms such as Standard Contractual Clauses (SCCs).
· Storage Outside Your Location
o We may maintain your Personal Information outside of your state, province, or country.
o Data protection laws in those regions may differ from the laws in your home jurisdiction.
· Processing Locations
o We process data, including Personal Information, in the United States and United Arab Emirates.
· Security of Transfers
o We do not transfer your Personal Information to another country unless adequate security and privacy controls are in place.
· European Economic Area (EEA) & United Kingdom (UK) Data
o Personal Data collected from the EEA and UK is stored in the cloud.
o If transferred to the United States or UAE, such transfers rely on standard contractual data protection clauses.
o These safeguards ensure your data remains protected and processed in accordance with this Policy.
6. Tracking and Third-Party Advertising
We and our trusted partners may use tracking technologies to enhance your experience and provide relevant advertising:
· Tracking Tools Used:
o Pixels
o Web beacons
o Clear GIFs
o Internet tags
o Code snippets
o App embeds
o Other similar tracking mechanisms
· Purpose of Tracking:
o Collect information about your online activities over time.
o Understand browsing behavior across our site and third-party websites.
o Provide advertising tailored to your interests.
· Third-Party Involvement:
o Ad networks and marketing partners.
o Web analytics providers.
o Social media and networking platforms.
· Targeted Advertising:
o Our site may allow third-party “targeting” ads.
o This permits sharing of tracking information with advertisers, analytics providers, and social media networks.
· Do Not Track Signals:
o Our site is not currently designed to respond to browser “Do Not Track” signals.
7. Retaining and Protecting Personal Information
We retain your information only as long as necessary for the purposes described in this Policy or as required by law. We use technical, administrative, and physical safeguards to protect your data, though no system is completely secure.
· Retention Period
o We will not keep your Personal Information longer than necessary for the purposes for which it was collected.
· Security Measures
o We use multiple safeguards to protect your data, including:
§ Physical measures (secured facilities, controlled access).
§ Electronic measures (encryption, secure servers, firewalls).
§ Administrative measures (policies, restricted employee access).
· Limitations of Security
o No system can be 100% secure.
o We cannot guarantee that your Personal Information, searches, or communications will always remain completely secure.
· Your Responsibility
o If you use a password-protected feature or service, you are responsible for:
§ Keeping your password confidential.
§ Any activities conducted under your account using that password.
8. Children’s Privacy
General Audience
- Our Site is designed for a general audience and is not directed to children.
No Collection of Children’s Data
- We do not knowingly collect or solicit information from children under the age of 13.
Parental Action
- If you are a parent or guardian and become aware that your child has provided us with Personal Information without your consent, please contact us.
- We will promptly remove the information.
Automatic Deletion
- If we become aware that a child under 13 has provided us with Personal Information, we will delete it from our records immediately.
9. Links
· Third-Party Links
o Our Site may contain links to websites and services of partners, suppliers, advertisers, sponsors, licensors, and other third parties.
· No Control Over Third-Party Content
o We do not control the content or links that appear on third-party sites.
o We are not responsible for the practices employed by websites linked to or from our Site.
· Constant Changes
o Third-party sites and services, including their content and links, may change frequently and independently of us.
· Third-Party Policies
o These third-party sites and services may have their own privacy policies and customer service policies.
o By visiting them, you are subject to their own terms and practices, not ours.
10. Your Rights
Depending on your location, you may have specific rights under privacy laws.
California Residents (CCPA/CPRA) Rights
Under the California Consumer Privacy Act (CCPA/CPRA), residents of California have specific rights regarding their Personal Information:
· Right to Know
o You have the right to know, via this Privacy Policy or by contacting us directly:
§ The categories of Personal Information we collect.
§ The sources of that information.
§ How we use it.
§ Whether it is disclosed or sold, and if so, to whom.
· Right to Opt-Out of Sale
o You have the right to opt-out of Kefey’s sale of your Personal Information to third parties.
· Right to Stop Sharing
o You have the right to request Kefey to stop sharing your Personal Information with third parties.
· Right to Deletion
o With some exceptions, you have the right to request that Kefey delete your Personal Information from our systems.
· Right to Correct
o You have the right to request corrections to any inaccuracies in your Personal Information.
· Right to Equal Service
o You have the right to receive equal service and pricing, even if you exercise your privacy rights.
· Response Timeline
o Inquiries will be responded to within 45 days at no cost to you.
o We may need to verify your identity and could request additional information for security purposes.
o You (or an authorized representative registered with the California Secretary of State) may make up to two requests per year.
· Clarification on Sale of Data
o Kefey does not sell Personal Information in the traditional sense.
o However, we may allow certain third parties (e.g., advertising partners) to collect information via automated technologies (cookies, pixels, etc.) in exchange for non-monetary consideration such as improved advertising relevance.
o If this qualifies as a “sale” under the CCPA, California residents have the right to opt-out.
o For more details, see “Tracking and Third Party Advertising” in this Policy.
· How to Exercise Your Rights
o Contact us via email at: hello@kefey.co
o Or by mail at:
§ Kefey LLC
16192 Coastal Highway, Lewes, Delaware 19958, USA
§ Kefey Life FZCO
R6, JLT Cluster R – PO BOX 336851 Dubai, UAE
o Please include “Your California Privacy Rights” in the subject line of your request.
o We are not responsible for notices that are not properly labeled, sent, or incomplete.
Do Not Sell My Personal Information
· If you are a California resident, you may opt out of the “sale” of your personal information to third parties.
· While Kefey does not sell personal information in the traditional sense, certain data collection (for targeted advertising, analytics, or social media tools) may qualify as a “sale” under CCPA.
· You or your authorized agent may submit a request to stop such data sharing.
· To exercise this right, contact us by:
o Email: hello@kefey.co with the subject line “Stop Sale of Personal Information”
o Mail (USA): Kefey LLC, 16192 Coastal Highway, Lewes, Delaware 19958, USA
o Mail (UAE): Kefey Life FZCO, R6, JLT Cluster R – PO BOX 336851 Dubai, UAE
· If using an authorized agent, provide proof of authorization.
· We are not responsible for incomplete or mislabeled requests.
Authorized Agent Request
· You may authorize another person or an eligible business to act as your authorized agent for CCPA requests.
· To designate an authorized agent, provide:
o Your First and Last Name
o Your Email Address
o Agent’s First and Last Name
o Agent’s Email Address
o Agent’s Phone Number
o A signed document authorizing the agent to act on your behalf
· The agent must send the request to: hello@kefey.co with the subject line “Authorized Agent Opt-Out Request”.
· We may follow up with either you or the agent to verify identity or request additional information.
· Contact details for exercising rights:
o Email: hello@kefey.co with subject line “Your Privacy Rights”
o Or by mail at:
§ Kefey LLC
16192 Coastal Highway, Lewes, Delaware 19958, USA
§ Kefey Life FZCO
R6, JLT Cluster R – PO BOX 336851 Dubai, UAE
· Incomplete or mislabeled requests will not be processed.
European Union (EU), United Kingdom, and Switzerland (GDPR) Rights
These disclosures apply to the processing of Personal Data within the General Data Protection Regulation (GDPR) for residents of the EEA (EU + Iceland, Lichtenstein, Norway), UK, and Switzerland.
Legal Bases for Processing Personal Data
We collect and process Personal Data only when we have a valid legal basis:
· To provide and operate our Services, including customer support, personalization, and security.
· To pursue legitimate interests, such as research, development, marketing, promotion, and protecting legal rights.
· With your consent for specific purposes.
· To comply with legal obligations.
Your Rights Under GDPR, UK & Swiss Law
As a resident of the EEA, UK, or Switzerland, you have the following rights:
· Access – Know if we are processing your data, and obtain a copy with details on how it is processed.
· Correction – Request updates or corrections to inaccurate or incomplete data.
· Erasure – Request deletion of your data when no longer needed, if consent is withdrawn, or if your rights outweigh our legitimate interests.
· Portability – Obtain your data in a structured, machine-readable format and transfer it to another controller (where processing is based on consent or a contract).
· Restriction of Processing – Request limits on processing when data is contested, unlawfully obtained, no longer needed, or under review after objection.
· Withdrawal of Consent – Withdraw consent at any time (without affecting prior processing). This may limit or prevent use of certain Services.
· Objection – Object to processing when based on legitimate interests or direct marketing.
· Complaint – File a complaint with your local Supervisory Authority if you believe your data rights are violated.
Data Retention
· Personal Data is retained only as long as necessary for the purposes in this Policy, unless required by law or needed to resolve disputes.
Cross-Border Transfers
· Personal Data is stored on U.S. servers.
· Transfers from the EEA/UK to the U.S. are done using European Commission-approved standard contractual clauses.
· We do not transfer data to other countries without adequate protections.
Data Security
· We apply organizational, technical, and administrative measures to protect your data.
· However, no system is fully secure. If you believe your interaction with us is compromised, please contact us immediately.
Cookies (EEA & UK)
· Essential Cookies – Required for core functionality.
· Performance Cookies – Improve features and functionality (some features may be limited if refused).
· Analytics Cookies – Measure usage, marketing effectiveness, and enhance experience.
· Targeting Cookies – Track browsing to personalize ads and recognize returning users.
· Cookies remain until deleted (persistent) or end with the browsing session (session cookies).
· You can manage preferences via Cookie Settings.
Tracking & Third-Party Advertising
· Third-party providers (Google, Facebook, TikTok, Amazon, etc.) may use cookies, pixels, APIs, and similar tools to track browsing for analytics and advertising.
· You can opt out:
o Google Ads: Google Settings
o Google Analytics: Opt-out Tool
o Facebook Ads: Settings
o Amazon Ads: Preferences Page
o TikTok Ads: In Settings → Privacy → Ads Personalization
Contact Information
To exercise your privacy rights or make inquiries:
· Email: hello@kefey.co
· Mail (USA):
Kefey LLC
16192 Coastal Highway, Lewes, Delaware 19958, USA
· Mail (UAE):
Kefey Life FZCO
R6, JLT Cluster R – PO BOX 336851 Dubai, UAE
Include “Your Privacy Rights” in the subject line. We are not responsible for incomplete or mislabeled requests.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted here with a “Last Updated” date.
· Policy Updates
o If we make changes to this Privacy Policy, the updated version will be posted on our Site.
· Last Updated Date
o Each revised version will include a “Last Updated” date at the bottom for clarity.
· Periodic Review
o We encourage you to review this Policy periodically to stay informed of any updates.
· Acceptance of Changes
o By continuing to use our Site after updates are posted, you are accepting the revised Policy.
12. Contact Us
If you have questions or wish to exercise your privacy rights, please contact us at:
Kefey LLC
16192 Coastal Highway
Lewes, Delaware 19958
USA
Kefey Life FZCO
R6, JLT Cluster R
PO Box 336851
Dubai, UAE
📧 Email: Hello@kefey.co